My goal as a health counselor is to guide people to their optimal health. Understanding the food and care our bodies need is imperative to maintain wellness, focus and energy levels. When we incorporate the proper diet, exercise, and other wellness practices into our lives we can attain our optimum energy. What we put into our bodies has great effects on our mood, focus and overall wellbeing. Today’s demands are greater than ever. What we feed ourselves can make a difference in our life and how we handle those demands.
The following information is
provided by Kim Gilroy
Insideout Wellness
To schedule a free health history, e-mail Kim at
Please don’t be fooled!
Exciting, misleading labels and adds, cartoon characters, product placement in the stores, marketing strategies that guides us to hasty impulse buys that contribute to the perpetual weight gain in our society. “Food marketers work hard to convince you that eating their particular product will make a big difference in your health.” (What To Eat, by, Marion Nestle, pg. 11). Sugar coated cereals claiming to be good for you because they are made with whole grains, crackers lowering your risk of high cholesterol, and for the mothers shopping with their children…SpongeBob, Barbie, and Scooby-Doo selling fruit roll-ups and other fructose infested products! Marion Neslte states that, “These are forms of food advertising visible to anyone paying attention, but twenty-first century methods of stealth marketing are designed to slip under the radar of parental oversight. The next time you take a child to a cartoon movie, notice what the cartoon characters are eating and drinking. You can bet that the film studio has a deal with food company sponsors (hence: SpongeBob Square Pants on Kraft macaroni and other products)) (pg. 378).
Deciphering labels and understanding what a healthy choice is, confuses consumers and often leads to poor choices and putting more of what we don’t need into our shopping carts which perpetuates into our bodies. For example, cereal companies add vitamins and minerals to their sugar coated cereals and market them as if they are healthy. “The three little round tokens on the front of boxes display health messages like ‘good source of whole grains,’ ‘low fat,’ ‘excellent source of iron,’ ’12 vitamins and minerals,’ and so forth. The tokens are clever. The FDA has rules about such statements and General Mills follows them, but the same claims could be made for any comparable nutritional value, unprocessed as well as processed.” (Pg. 349). These health symbols and labels are appearing on a variety of products and are extremely misleading.
Don’t be fooled! Read the ingredients on the food you buy and become an informed shopper.
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